Whew! uses evidenced-based practices to advise our clients.
This commitment has elicited guiding principles for how we work.
Guiding principle number 1: Use what's been proven to work.
Guiding principle number 2: Be bold and innovative. Extrapolate from what's been proven to work in search of more tools that work.
Guiding principle number 3: Don't be afraid of how it looks if it works.
Based on her work as a practicing somatic psychotherapist, our Founder & CEO Desyree Dixon knows that what we often remember years after past experiences, both positive and negative, is not always what happened, but how the experience made us feel.
That same observation applies to our interactions with people. Years later, the thing that sticks with us often isn't what they said or even what they did, but how those interactions made us feel.
The memory of past experiences can evoke strong feelings.
When Desyree asks clients to recall the earliest time they felt "undefined" by -isms like racism or sexism, the freest to dream, they usually refer to memories of very early childhood.
One client described early childhood as a time of "bright colors, before everything started to shift into dull and gray."
When Desyree shows clients images associated with the happy aspects of their childhood, it evokes feelings of joy.
The Whew! logo is intentionally designed to embody these ideas about unlimited possibilities, childlike joy and wonder, a world full of color, and a mind free of societal influences that limit our vision of what we can do and who we can be.